01
LAUNCH
Launch New MFS Products
Define priority segments, use cases, value propositions, partner models, routes to market, sales readiness, activation priorities, and the commercial launch plan.
Commercial Growth Advisory · Mobile Financial Services
From Launch to Revenue.
SalesArch partners with CEOs across the Mobile Financial Services ecosystem to launch new products, drive usage, build high-performing sales organizations and expand across Francophone Africa.
Ex-Mastercard
& Oracle
& Oracle
Managed strategic telco & fintech partnerships across 26 Francophone African markets
$50M+
Complex deals closed across fintech, telecom and payments
12+
Years of experience across Francophone African markets
MFS
Launch, activation and growth of card programs for mobile financial services
The Operator Behind SalesArch
Founder-led. Operator-built. MFS focused.
Sara Yahyaoui is a senior commercial growth leader with 17+ years of experience across digital payments, telco, and enterprise technology in Francophone Africa.
Before founding SalesArch, Sara spent five years at Mastercard as Director of Enterprise Sales, where she built the telco segment across Francophone Africa from a near-white-space position to 70% market share in four years. She developed strategic partnerships with Orange Money, Airtel Money and Moov Money, and helped launch new digital payment and card initiatives across multiple markets.
Earlier, she held regional commercial leadership roles at Oracle and GFI/Inetum, building deep expertise in complex B2B sales, strategic accounts, competitive RFPs and multi-country deals.
Her track record includes building new business segments from the ground up and securing $10M+ in multi-country agreements.
MBA, Duke UniversityFulbright AwardTelecom Engineer, INPTExecutive CoachDesign Thinking
View my LinkedIn profile
How We Help
Launch. Scale. Expand.
SalesArch works with companies across the Mobile Financial Services ecosystem at three critical stages of growth: bringing new products to market, scaling sales performance, and expanding into new markets.
02
SCALE
Build a High-Performing Sales Engine
Strengthen the commercial organization required to turn market opportunity into sustainable revenue growth.
AuditAssess commercial maturity, sales performance, pipeline quality, growth constraints, and execution gaps.
OptimizeStrengthen commercial strategy, sales processes, operating models, tools, pipeline management, and execution.
EnableBuild stronger sales talent, leadership, coaching routines, methodologies, and commercial capabilities.
03
EXPAND
Expand into New Markets
Prioritize markets, define entry strategies and local GTM models, build strategic partnerships, establish sales coverage, and accelerate revenue across Francophone Africa.
THE OUTCOME
Better structured launches. A stronger commercial engine. Faster market expansion. Measurable revenue growth.
Service Packages
Focused engagements for recurring MFS growth challenges
Explore the engagement that best matches your current growth priority.
LaunchCard Launch Accelerator
Launch
Card Launch Accelerator
DELIVERABLES
Card value proposition, target segments, priority use cases, partner model, GTM strategy and 90–180 day launch roadmap
Ideal for: Telcos, fintechs and mobile money operators launching or scaling card programs across Francophone Africa
Not ready for a full engagement? Join the Card Launch Masterclass (live, in French, Nov 2–4).
Market EntryMarket Entry Briefing
Market Entry
Market Entry Briefing
DELIVERABLES
Detailed market intelligence report, competitive landscape, key market dynamics and executive briefing
Ideal for: Global fintechs entering or expanding into Francophone African markets
AdvisoryStrategic Commercial Advisory
Advisory
Strategic Commercial Advisory
DELIVERABLES
Bespoke advisory covering Product-Market Fit, pricing, Go-To-Market strategy, commercial model and growth priorities
Ideal for: Fintechs and technology companies navigating growth, launch or commercial transformation
FractionalFractional Commercial Strategy Support
Fractional
Fractional Commercial Strategy Support
DELIVERABLES
On-call strategic counsel, C-Suite engagement, commercial decision support and async review of decks, proposals and strategic materials
Ideal for: Fintechs, technology vendors and investors needing senior commercial expertise without a full-time executive
AcademyComplex Sales Academy for Fintech
Academy
Complex Sales Academy for Fintech
DELIVERABLES
Consultative selling, discovery, value proposition, stakeholder mapping, negotiation and complex deal strategy
Ideal for: B2B fintech, payments and technology sales teams
WorkshopsExecutive Strategic Workshops
Workshops
Executive Strategic Workshops
DELIVERABLES
High-impact working sessions on GTM, commercial performance, product launch, market expansion or complex sales, resulting in clear decisions and action plans
Ideal for: Leadership teams seeking fast alignment around a critical commercial priority
Selected Case Studies
Where Strategy Meets Sales Execution
Selected engagements showing how SalesArch supports product launch, Mobile Money performance and commercial transformation across the Mobile Financial Services ecosystem.
01 · Product Launch · MVNO · CameroonCard Launch Go-to-Market & Program Management
Card Launch Go-to-Market & Program Management
Challenge
A mobile operator preparing a new card proposition needed to translate its payments ambition into a clear commercial model and an executable launch plan.
Intervention
Defined priority customer segments and use cases, value proposition, partner model, routes to market, acquisition and activation priorities. Structured the commercial launch roadmap and provided program-management support to coordinate key launch workstreams and stakeholders.
Outcome
Created one integrated commercial launch framework aligning product, partnerships, acquisition, activation and execution priorities around a clear path to market.
02 · Fintech Sales Transformation · MoroccoBuilding a Scalable Commercial Engine for Telco Growth
Building a Scalable Commercial Engine for Telco Growth
Challenge
A founder-led fintech had strong technical expertise, but senior technical leaders were also carrying much of the sales effort. The company needed to professionalize Key Account Management, strengthen sales discipline and build a more scalable approach to winning strategic telco accounts.
Intervention
Redesigned the Key Account Management function, trained the commercial team and introduced structured KAM routines. Rebuilt the Sales Operating System covering qualification, pipeline governance, sales stages, account management and management routines. Defined the commercial requirements for the CRM and supervised its implementation. In parallel, developed a focused Go-to-Market approach for the telecom segment.
Outcome
Helped shift the organization from largely founder- and expert-led selling toward a more structured, account-based commercial model with stronger pipeline discipline, CRM governance and a clear approach to strategic telco accounts.
03 · Mobile Money Performance · Francophone AfricaTurning a Mobile Money Portfolio into a Stronger Growth Engine
Turning a Mobile Money Portfolio into a Stronger Growth Engine
Challenge
A Mobile Money provider needed a clearer view of the commercial performance of its overall product portfolio and the factors limiting customer activation, usage and revenue growth.
Intervention
Conducted an end-to-end performance diagnostic across the portfolio, identified key commercial and customer-journey friction points, assessed execution gaps and prioritized the highest-impact improvement areas. Designed a focused 90-day action plan and provided program-management support around selected priorities.
Outcome
Gave management a consolidated view of portfolio performance, a prioritized set of growth levers and a practical 90-day execution agenda to move from diagnosis to action.
FAQ
Frequently asked questions
Straight answers on who we work with, what we cover and how an engagement starts.
Still have a question?Contact us on WhatsApp
01Who does SalesArch work with?
Fintechs, telcos, banks, technology providers, and investors operating in or assessing the Mobile Financial Services ecosystem.
02What types of Mobile Financial Services do you cover?
Digital payments, cards, Mobile Money, merchant payments, digital lending, digital banking, and the commercial partner ecosystems around them.
03Do you advise on strategy only, or also execution?
Both, depending on the mandate. Engagements can range from diagnostic and GTM design to launch governance, sales transformation, capability building, and structured program-management support.
04How do we start?
Start with a short executive conversation to clarify the business question, urgency, available data, and decision that the engagement must support.
05Do you offer training or group programs?
Yes. The Card Launch Masterclass is a live, three-evening program in French for Mobile Money, fintech and telco teams (Nov 2–4, 2026, limited to 10 participants). A private version for a single organization is available on request.
Contact SalesArch
Let’s discuss your next growth priority.
Launching a new MFS product, strengthening commercial performance, or expanding into Francophone Africa? Let’s identify the commercial priorities that will create the greatest impact.
Product Launch · Commercial Transformation · Sales Performance · Market Expansion
WORK DIRECTLY WITH THE FOUNDER
Senior expertise. Direct access.
Every SalesArch engagement is led directly by Sara Yahyaoui — from strategic diagnosis and decision framing through executive recommendations and, where needed, implementation support.
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