We partner with CEOs, Revenue Leaders, and HR executives at B2B companies across Africa to build high-performing sales organizations, strengthen commercial talent, and expand into new markets.
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Sales performance rarely comes down to one factor. It is the result of how talent, sales methodology, strategy, leadership, processes and systems work together.
We help B2B organizations identify what is holding commercial performance back and build the capabilities, structure and discipline required to improve sales performance and scale growth.
We turn talent into your #1 commercial asset by recruiting top sales talent, using Critical Success Factors-based assessment, auditing sales team performance, and coaching high-potential sales professionals through their transition into key management roles.
We help our clients get the most out of proven sales methodologies such as Sandler, Challenger Sales, Customer Centric Selling, Value Selling and Target Account Selling. Rather than implementing one methodology by the book, we pick the concepts that matter most and combine them into a sales process and sales method tailored to the complexity of what you sell and the maturity of your sales force.
We help you turn your business ambition into a clear commercial strategy and execution plan. From OKRs, OGSM and V2MOM to market priorities, sales objectives and execution roadmaps, we help you adopt the right standards and discipline to turn your strategy into measurable results.
We help sales leaders turn performance management into a competitive advantage. From pipeline management and forecasting to performance reviews, management routines and coaching, we help managers strengthen their teams, improve decision-making and create more predictable sales performance.
We help companies assess and enter new markets, define their go-to-market strategy, build strategic partnerships and launch commercially. For companies entering Morocco, we can act as a Market Launch Partner, providing local market insight, commercial access and hands-on support to accelerate market entry.
We offer on-demand projects combining different components of sales excellence to transform your sales organization. We provide consulting support to select the right sales and marketing tools, structure processes and improve execution. We also deliver targeted workshops to address specific challenges.
We adapt our involvement to the challenge—from a focused diagnostic to hands-on commercial transformation.
A structured assessment of your sales organization to identify performance gaps, growth opportunities and priorities for action.
A hands-on engagement to design and implement a clearer, more consistent and higher-performing commercial system.
Senior commercial leadership to structure, manage and accelerate sales performance without the immediate need for a full-time sales director.
Practical coaching and development for sales leaders and teams, helping strengthen execution and embed new commercial practices.
Focused interventions to address a specific commercial challenge, align leadership and turn discussion into concrete decisions.
17+ years of commercial leadership and hands-on experience across Africa.
We bring an operator’s perspective—not just a consulting framework.
Real-world examples of how we help organizations overcome commercial challenges and drive measurable growth.
A 100-person B2B company with approximately MAD 170M in revenue wanted to accelerate its private-sector business, which was underperforming relative to its public-sector activity. The CEO was directly managing both businesses, limiting his ability to focus on broader strategic priorities.
SalesArch provided six months of fractional sales leadership, covering GTM structuring, sales team management, field coaching and the recruitment of two additional sales professionals.
The private-sector division gained greater commercial clarity, stronger execution discipline and increased team autonomy, creating a stronger foundation for sustainable growth.
An experienced B2B sales team had developed inconsistent sales practices. Previous training initiatives had generated interest but failed to produce lasting behavior change. Managers lacked the tools and routines required to reinforce new practices in the field.
SalesArch designed a three-month performance program combining training, individual coaching, manager enablement and deal coaching on live opportunities.
The team adopted a common sales methodology and more consistent sales practices. Managers developed stronger coaching and opportunity-review routines, helping embed new behaviors into everyday commercial execution.
A B2B food company was experiencing margin erosion despite launching new premium offerings. Sales teams continued to prioritize historical products, while previous training initiatives had failed to create lasting change.
SalesArch redesigned the commercial operating system across sales practices, customer portfolios, objectives, incentives, KPIs and management routines to align the organization around a value-creation strategy.
Sales, marketing and management began operating around shared objectives and performance indicators, while the premium strategy became embedded in the commercial system.
Founder & Sales Performance Advisor
Sara Yahyaoui is an enterprise technology sales leader with 17+ years driving complex B2B sales and strategic accounts across North and West Africa.
Her career includes regional commercial roles at Oracle, Mastercard and Inetum, spanning networks, OSS/BSS and digital finance, with deep expertise in the telecom/MNO sector. She has a proven track record of building new business segments, expanding solution footprints, closing multi-country agreements and winning complex RFPs.
Today, through SalesArch, she partners with CEOs, Revenue Leaders and HR executives across Africa to build high-performing sales organizations, strengthen commercial talent and expand into new markets.
Sara holds a Telecommunications Engineering degree from INPT and an MBA from Duke University’s Fuqua School of Business, and is a Certified Executive Coach and Certified Design Thinking Facilitator.
"We don't advise from the sidelines. We bring an operator’s perspective to commercial transformation."